News in Brief:
– Yara India launches “Kissan ka Sachcha Yaar” campaign, aiming to strengthen community bonds among Indian farmers for sustainable agriculture.
– It introduces FarmCare 2.0 app to revolutionise farming practices, bridge the digital gap and empower farmers with essential tools and information.
Yara India, a subsidiary of Yara International, recently announced the “Kissan ka Sachcha Yaar” campaign. This initiative, aimed at fostering sustainable agriculture practices, is set to revolutionise the farming landscape across the nation.
The company says it is celebrating the intrinsic sense of community among Indian farmers. It emphasises collaboration and unity, showcasing the everyday acts of support that define the farming brotherhood. This initiative seeks to strengthen bonds within the farming community, promoting a spirit of companionship and solidarity.
Introducing FarmCare 2.0
Accompanying the campaign is the introduction of FarmCare 2.0, a cutting-edge app designed to bridge the digital gap in farming practices. This comprehensive platform provides real-time weather updates, soil management guidance, and tips for efficient fertiliser utilisation. Moreover, it facilitates access to an online marketplace connecting farmers with nearby Yara Crop Nutrition Centers (YCNCs), empowering them with essential tools and information.
Sanjiv Kanwar, MD of Yara South Asia, underscores the company’s commitment to strengthening agricultural communities. The initiative not only supports farmers but also nurtures relationships with retailers. By empowering both stakeholders, Yara fosters an ecosystem of mutual growth and prosperity, ensuring the thriving of the agricultural sector.
Yara India, a wholly-owned subsidiary of Yara International ASA, has been championing sustainable agriculture since its inception. Through initiatives like Yara Crop Nutrition Centers (YCNCs) and the Farmer Producer Organization (FPO) initiative, the company has positively impacted millions of farmers nationwide. Additionally, the establishment of the Yara India Technology Centre (Yara ITC) reflects its commitment to innovation and digital solutions tailored to the agricultural sector’s evolving needs.
