News in Brief:
– Wasabi exports from Japan reached approximately $1.13 million in 2023, driven by growing global interest in Japanese cuisine.
– Challenges such as declining domestic production due to aging farmers and the need to adapt products to meet local preferences are key considerations for the industry’s sustainable growth.
Japan’s wasabi exports are experiencing a remarkable uptick, hitting approximately $1.13 million in 2023, according to a news report, propelled by the global fascination with the Japanese cuisine.
With the increasing popularity of Japanese cuisine worldwide, wasabi’s distinctive sharpness is finding new enthusiasts, particularly in the West and parts of Asia. The unique taste that clears sinuses is attracting a growing number of foreign foodies.
This surge is not only reshaping the international culinary landscape but also posing challenges for local farmers. To cater to the expanding fan base, businesses are introducing a range of wasabi-based products, including snacks and mayonnaise. Companies like Kameya Foods are actively working on developing new offerings to meet the demands of overseas consumers.
Global markets and challenges
Kameya Foods, a prominent player in the industry, has seen its export-related sales climb to 170 million yen ($1.129 million) in 2023. Despite struggles in sourcing sufficient raw materials, the company aims to achieve 500 million yen ($3.321 million) in export-related sales by 2026.
Kameya Foods’ primary overseas markets include Europe, America, South Korea, and China. The company has extended product shelf life and revamped packaging to boost exports. However, the industry faces challenges such as declining domestic production due to aging farmers.
Companies like Kinjirushi are adapting their products to suit local preferences. In the U.S., they amplify spiciness, while in Spain and France, contracts with local chefs and influencers help tailor products to meet regional tastes. Kinjirushi aims to expand its overseas sales to 100 countries, exploring new markets in Africa and South America.
Tourism boosts demand
The rebound of foreign tourists visiting Japan post-COVID is a significant factor driving the surge in demand for wasabi products. As tourists experience authentic Japanese cuisine, their interest in local flavors, including wasabi, continues to grow.
One major challenge for the industry is the declining domestic production of wasabi, attributed to aging farmers. To sustain the high-quality production of domestic wasabi essential for meeting global demand, addressing this issue becomes imperative.
