News in Brief:
– Thailand and China’s Pagoda Group signed agreements to boost Thai fruit sales in China, aiming for market expansion and sustainability.
– Local farmers stand to benefit from increased access to the lucrative Chinese market, with Thailand permitted to export 22 types of fruit.
Shenzhen Pagoda Industrial Group Corp. Ltd. and Thailand’s Marketing Organization for Farmers recently inked four collaboration agreements, as reported by Thai media outlets. This strategic move highights a concerted effort to expand market reach while ensuring food security and sustainability across the Asia-Pacific region.
During the signing ceremony, Yu Huiyong, Chairman of Pagoda, expanded on the objective of fostering the growth of top-tier Thai fruit in China. Notably, Pagoda has previously sourced over 220,000 metric tons of high-caliber fruit from Thailand, leveraging partnerships with local orchards and packaging facilities.
The company prides itself on a meticulous selection process, sourcing fruit from diverse cultivation environments and prioritising natural ripening to maximise flavor. With a commitment to consumer safety, Pagoda conducts rigorous tests on imported fruit, totaling over 200 examinations.
Upcoming Thai fruit festival in China
The Thai Fruit Festival, scheduled for May 8 to 14 in China, will be jointly organised by Thailand’s Department of Agriculture, the Thai Embassy in Beijing, and Pagoda. This collaborative effort aims to showcase Thailand’s diverse fruit offerings and strengthen market presence amid intensifying competition.
With mounting competition, particularly from Vietnam, Thailand’s fresh fruit sector is actively forging new alliances and fortifying existing ones. The recent agreements with Pagoda signal a proactive approach to securing market share. Notably, Thailand’s export prowess to China underscores its significance as a key player in the global fruit trade.
For local farmers in Thailand, these partnerships present lucrative opportunities to tap into the vast Chinese market. With Thailand permitted to export 22 types of fruit to China, the prospects for increased revenue and market access are promising. The exponential growth in fruit exports, especially durians, underscores the economic significance of these collaborations for local farmers.
