News in brief:
– EverGrow, a leading fertiliser company in Egypt, has unveiled an ambitious promotional plan for Q1 2024.
– It targets increasing sales globally and penetrate new markets through participation in key international exhibitions and conferences.
Leading fertiliser giant, EverGrow, has set its sights on a dynamic promotional strategy for the first quarter of 2024. The move is aimed at bolstering sales in the company’s expansive market, spanning over 70 countries globally, and tapping into new regional and international territories.
As the largest fertiliser company in the Middle East and and one of the biggest globally in potassium sulfate fertiliser production, according to its website, it is gearing up for high-profile appearances at key international exhibitions and conferences.
EverGrow’s strategic agenda includes participation in three pivotal events: the 2024 Fertilizer Latino Americano, Argus Fertilizer Africa Conference, and the International Conference and Exhibition of the Arab Fertilizer Association (AFA). These platforms serve as crucial hubs for leaders in fertilizer supply, trade, and distribution.
Chairperson Mohamed El Kheshen highlighted the company’s evolution, emphasising the pursuit of a new phase marked by intensified marketing, product promotion, and customer acquisition on a global scale. He underscored EverGrow’s commitment to producing high-demand products, both domestically and internationally, through strategic investments in research and recruitment of top talents in engineering and chemistry.
Sustainable growth and global appeal
El Kheshen also highlighted EverGrow’s commitment to sustainability and environmental preservation, making it an attractive proposition for international investors. The company’s extensive marketing process follows significant investments in expansion projects within and outside Egypt. This has not only increased production capacity but also aligned with environmental standards, positioning EverGrow as a lucrative opportunity for investors eyeing the fertiliser sector.
With EverGrow’s extensive distribution network reaching Europe, North and South America, and some Asian countries, the company’s growth directly impacts local farmers. The increased production capacity and global presence open new avenues for farmers, providing access to high-quality fertilizers and reinforcing EverGrow’s commitment to supporting agriculture worldwide.
