News in brief:
– Amo Farm, Edo State, and Heifer International collaborate to enhance poultry distribution and farmer empowerment.
– The hub-and-spoke model strengthens local food supply chains with solar-powered freezers and mobile sales units.
Amo Farm Sieberer Hatchery Limited has launched the natnuPreneur Seller Scheme Hub & Spoke Model in Edo State, aiming to strengthen the local food supply chain and boost access to affordable animal protein.
The initiative is a tripartite partnership between Amo Farm Sieberer Hatchery Limited (through its natnudO Foods division), the Edo State Ministry of Agriculture and Food Security, and Heifer International. It seeks to empower agripreneurs and smallholder farmers while improving the distribution of quality poultry products.
Launch event in Benin City
The natnuPreneur Seller Scheme adopts a hub-and-spoke distribution model to enhance food accessibility. Under this system, central Hubs are equipped with solar-powered freezers for product storage and distribution, while Spokes—comprising small vendors—receive insulated mobile carts and parasols to facilitate daily sales. This structure is designed to support small businesses and increase the availability of animal protein in local communities.
The scheme was officially launched at the natnudO Foods Processing Plant in Obayanto Community, Ikpoba Okha Local Government Area, Benin City. During the event, the Coordinator of the Office of the First Lady, Mrs Edesili Okpebholo Anani, distributed empowerment equipment, including solar-powered freezers, insulated mobile carts, and parasols, to the first batch of beneficiaries.
Mrs Anani encouraged the recipients to maximise the opportunity, emphasising its potential to improve earnings and elevate their standard of living. She also praised the collaboration, highlighting its role in fostering innovation, entrepreneurship, and economic growth. “Together, we can create a brighter future for our people,” she stated.
Commitment to local food security
Speaking at the launch, Deputy Head of Business for natnudO Foods, Alaba Yunusa, who represented the Group Managing Director of Amo Farm Sieberer Hatchery Limited, Dr Ayoola Oduntan, reiterated the company’s commitment to increasing local food production and economic opportunities.
He noted that the natnudO chicken processing plant in Edo State can process 10,000 birds daily, leveraging innovative technology to support smallholder farmers. He stressed that the programme is dedicated to ensuring Nigerians have access to high-quality protein at affordable prices.
As part of its expansion strategy, natnudO Foods commissioned a new processing plant in Benin City in November 2024. This facility joins existing natnudO plants in Akinyele (Oyo State), Uyo (Akwa Ibom State), and Kaduna State, further demonstrating the company’s commitment to strengthening Nigeria’s food security and making quality animal protein more accessible nationwide.
