News In Brief:
– Blueberry production shifts from South America to North America, with Chilean season wrapping up and focus turning to Mexico and the US.
– There is high anticipation for a successful domestic season in North America, driven by consumer demand and coordinated efforts.
As Chilean blueberry production wraps up, the focus shifts to the northern hemisphere, with Mexico and the US taking the lead. Reflecting on the South American blueberry season, it’s been deemed underwhelming, a report says.
A surge in Chilean volume caught the market off guard, leading to difficulties in moving the rise in production. Quality perception also played a significant role, with last year’s subpar quality affecting retailers’ trust in this year’s produce.
With Chile wrapping up, attention now turns to Florida as the domestic season kicks off. While current domestic volume is limited, significant increases are anticipated in the coming weeks. The coordinated effort from all growing regions ensures a seamless transition, contingent upon favorable conditions from Mother Nature.
Despite the transition, offshore blueberries still garner significant interest. However, Peru’s production shortage this winter has underscored the market’s growth trajectory, indicating robust consumer demand. This scarcity may potentially bolster the demand for domestically grown blueberries as consumers seek alternative sources.
With domestic volume ramping up in April and May, an increase in promotional activities is expected, driving customer engagement. Gourmet Trading is prepared to collaborate closely with customers, delivering accurate information and facilitating promotions to meet their needs.
