News in brief:
– Australia’s oldest dairy, Brownes, partners with China’s Milkground to introduce “Cheesies” targeting the Asian lunchbox market.
– It anticipates the new product to challenge global lunchbox giant Babybel, with initial launches in China, Macau, Hong Kong, and Singapore, followed by expansion into other regions.
Australia’s oldest dairy, Brownes, is making waves in the global lunchbox market with the launch of its newest creation, Cheesies, a news report says.
The new products are cheese lollipops tailored for Asian youngsters. Teaming up with China’s premier cheese processor, Milkground, Brownes aims to introduce a taste of Australia to millions throughout the Asia Pacific region.
These fun Cheesies, crafted from Australian cheddar, showcase charming native animal characters on the packaging â including wombats, kangaroos, koalas, and cockatoos.
Brownes Dairy CEO, Natalie Sarich-Dayton, envisions these characters as a seal of approval for the quality of Australian dairy, challenging the reigning champion in the lunchbox realm, Swiss-owned Babybel.
Asia’s large market size offers new opportunities
With a staggering 560 million school-age children in the Asia Pacific region, parents are actively seeking healthy and appealing snacks for their kids’ lunches. Sarich-Dayton sees Cheesies as the ideal no-brainer solution, seamlessly combining convenience with a touch of Aussie charm.
The initial launch will witness Cheesies gracing the shelves in China, Macau, Hong Kong, and Singapore, followed by an expansion into Thailand, Vietnam, South Korea, and even Europe. Brownes Dairy is placing strategic bets on closer collaboration with Chinese manufacturers, capitalizing on Australia’s cheese expertise and gaining valuable insights into manufacturing on an unprecedented scale.
As the demand for Cheesies is poised to skyrocket, Brownes Dairy foresees a surge in milk production from Australian farmers, offering a welcomed boost to the local dairy industry. The new Cheesies line will make its debut in three tempting flavors: classic cheese, enticing strawberry, and velvety vanilla.
So, prepare to unwrap a world of cheesy delights as Brownes Dairy’s Cheesies journey into lunchboxes worldwide, showcasing that Australia is not just a land of kangaroos and koalas but also a hub of innovation!
