News in Brief:
– Arla Foods Nigeria won four prestigious awards at the 2024 BrandCom Awards, including Dairy Company of the Year.
– Through campaigns, local farming initiatives, and partnerships, Arla strengthens its impact on Nigerian families.
Arla Foods Nigeria recently achieved a major milestone by winning four top awards at the BrandCom Awards held in Victoria Island, Lagos. Recognising the most influential brands and individuals in African marketing, the event honoured Arla’s contributions to Nigeria’s dairy industry.
The company’s wins include:
- Dairy Company of the Year
- Dairy Brand of the Year for Dano Milk
- Butter Brand of the Year for Lurpak
- CMO of the Year, Dairy awarded to Ifunanya Obiakor, Arla’s Head of Marketing for West Africa
These awards reflect Arla’s dedication to delivering nutritious, high-quality dairy products that enrich the lives of Nigerian families.
Commitment to quality and local impact
Arla’s recognition reflects its commitment not only to quality products but also to local community impact. Through initiatives like the Damau Household Milk Farm Project, Arla supports Nigerian farmers, boosts dairy accessibility, and enhances food security.
Arla connects with consumers through impactful campaigns like:
- #NothingLikeMilk for World Milk Day, which highlighted the health benefits of Dano Milk.
- #FuelTheirFuture Back2School campaign, which promoted nutritious dairy for children’s growth.
- Partnerships with Big Brother Naija and Funke Akindele as brand ambassador further cement Arla’s connection with Nigerian culture.
These awards and Arla’s ongoing campaigns reinforce its mission to provide accessible, high-quality dairy options for Nigerian households. With every achievement, Arla sets a new benchmark in Nigeria’s dairy industry and inspires greater consumer trust and loyalty.
