News in Brief:
– Minister MacAulay allocates $3.6 million to promote Canada maple syrup globally, targeting key markets like Germany, the UK, Australia, and Japan.
– The initiative not only boosts maple syrup exports but also directly benefits local farmers, empowering them to showcase their craftsmanship and sustainability practices.
Canada’s Minister of Agriculture and Agri-Food, the Honourable Lawrence MacAulay, recently announced a new funding to promote of Canadian maple syrup globally. The initiative aims to further elevate Canada’s status as a premier supplier of maple products in key international markets
An investment of up to $3.6 million will flow to the Québec Maple Syrup Producers (QMSP) through the AgriMarketing Program, a component of the Sustainable Canadian Agricultural Partnership. This infusion of funds marks a strategic effort to expand the reach of Canadian maple products, particularly in Germany, the United Kingdom, Australia, and Japan.
Driving demand through education
The injection of funds into the promotion of Canadian maple syrup signifies more than just economic growth on a global scale. It directly impacts local farmers, offering them enhanced opportunities to showcase their craftsmanship and dedication to producing top-quality maple syrup. As Luc Goulet, President of the QMSP, notes, this support acknowledges the tireless efforts of maple producers and underscores the government’s commitment to their success.
Promotional activities funded by this initiative will spotlight maple syrup’s versatility in culinary applications, its nutritional benefits, and its sustainable production practices. These efforts, spanning print and digital media, social platforms, podcasts, and industry events, aim to educate consumers worldwide about the distinct qualities of Canadian maple syrup, ultimately stimulating demand and driving exports.
While the focus is on expanding Canada’s footprint in international markets, the reverberations of this investment are keenly felt at the local level. With Quebec accounting for the lion’s share of Canada maple syrup production, this initiative directly supports local farmers and strengthens the economic fabric of maple-producing regions.
