News in Brief:
– Vietnamese startup, Cricket One, pioneers insect-based food in Singapore, anticipating regulatory approval for coated crickets and cricket chips.
– Despite historical taboos rooted in colonial rule, Cricket One aims to bridge the gap to conventional meat reduction.
Vietnamese startup, Cricket One, is set to introduce insect-based food to Singapore, breaking new ground in the alternative protein industry. The company, having recently gained European approval for its insect powder, eyes Singapore as a strategic market.
Amid global interest in sustainable protein sources, Cricket One’s innovative approach focuses on coated crickets and cricket chips, presenting a unique culinary experience.
Meanwhile, Singapore, a hub for culinary experimentation, is gearing up for regulatory changes to allow mass consumption of insect-based food. Cricket One aims to capitalise on the growing trend of alternative protein, driven by concerns over the environmental impact, nutritional benefits, and food security issues associated with traditional farming.
The rise of alternative protein
Cricket One’s insect powder, already approved for use in pasta and bread, offers versatile culinary possibilities. The company plans to entice Singaporeans with coated crickets and cricket chips, positioning them as airy, crunchy snacks reminiscent of popular local treats like pork rinds or shrimp chips.
Despite criticism from some quarters, Cricket One’s co-founder, Bicky Nguyen, expresses optimism about the market’s acceptance of insect-based products. She highlights the evolution of insect-based food, emphasising the importance of taste to win over consumers. The company’s diverse offerings, from protein bars to pizza ingredients, aim to cater to varied palates.
Environmental and regulatory views
Insect enthusiasts advocate for their consumption due to their high protein content and minimal environmental footprint. However, Singapore’s regulatory landscape poses challenges, with delays causing frustration among local businesses. Cricket One views Singapore as a stepping stone before expanding into Malaysia, Indonesia, Japan, and China.
The historical aversion to insect consumption, rooted in colonial rule, is gradually fading. Researchers argue that European imperial attitudes perpetuated these taboos. Cricket One’s venture challenges these notions, positioning alternative protein as a bridge to reducing conventional meat consumption.
As Singapore anticipates new regulations in early 2024, Cricket One sees the insect industry gaining traction. With plans for a March launch, the company envisions a profitable venture, leveraging its success in Europe and eyeing further expansion into Asia.
