Investors worldwide are now setting their sights on the burgeoning poultry sector in south and southeast Asia. A recent Rabobank report titled “Capturing Investment Opportunities in Asia’s Poultry Supply Chain” emphasised the immense potential of the region’s poultry sector and shed light on the promising prospects awaiting the poultry industry in this region.
1. Population Boom Driving Demand
With south and southeast Asia projected to account for 45% of global population growth by 2030, the demand for poultry products is set to soar. Particularly in India, Pakistan, and Bangladesh, where a significant chunk of this growth is expected, local farmers stand to benefit from the increasing need for poultry products.
2. Economic Expansion Fuels Spending Power
Southeast Asian nations are poised for substantial GDP growth until 2028, according to the International Monetary Fund. As economies flourish, consumers will likely have more disposable income to allocate towards food, including animal protein products like poultry. This economic upturn presents a ripe opportunity for local farmers to capitalise on the growing demand for poultry.
3. Shift In Consumer Preferences
As consumer tastes evolve, poultry emerges as a preferred choice for animal protein. While seafood currently dominates the market with a 50% share, poultry is steadily gaining ground, accounting for 25% of total consumption. Factors such as affordability, health benefits, taste, and availability make chicken an attractive option for consumers. Moreover, the challenges faced by the pork industry, such as African swine fever, have further bolstered the demand for poultry products.
